Unitrips Social Campaign
Unitrips was looking to increase his audience and reach on social media and bring to attention his 1 Year celebration. I developed a campaign concept relating to the special USP’s differentiating this travel agency from many others. So I created a contest mainly run on Facebook, supported by an online display campaign and a unique landing page on the agency’s website. Over 4 weeks contestants had to guess the destination on the pictures coming out of one of the Instax camera’s every week, in addition a tip was given about the unique citytrip destination this agency offered. Price was one Instax camera in one of the brand’s colors. In addition we enabled an online influencer ( Blogger Yentl Kuppens ) giving away one extra camera in order to draw more attention to the contest. The campaign was successful as the agency saw an significant increase in social audience and bookings.