Essent Social Campaign
First social campaign targeting an increase in the company’s Facebook audience. During this contest which run as a Facebook app contestants had to share their best tip in order to save energy. The best ones were translated into the overall online campaign and ended up being visualized in online displays. Winners also won a whole year of free energy, the campaign increased the company’s Facebook followers from under 300 to over 3.000. For this campaign I led a team of developers, copywriters, flash animators, … . It was part of an overall campaign in which the customer became the biggest grower in his market generating 60.000 product connections. Alongside an online display campaign was launched focusing on funny ways to save on energy usage covering over 100 online display concepts.