Essent.be Social Campaign
For this second social campaign free VIP tickets to the Flanders Cycling Classics could be won. A Facebook app was created in which contestants could predict the winner of the following classic. If they got it right they had a chance to win 2 VIP tickets for the next classic. Together with this campaign app, a promotional online display campaign & printed advertising was generated. For this campaign I led a team of developers, copywriters, flash animators, … . This campaign generated 5.000 followers on the Facebook page during a 2 month period. It was part of an overall campaign in which the customer became the biggest grower in his market generating 60.000 product connections.