Sentiment, Marketing Powerhouse In A Digital Age

Wednesday 11/9/2016, I must say I’m astonished. Not by the fact that Trump just won the presidential elections, I’m stunned by the fact so many professionals especially in marketing & advertising are in awe. By now it’s all around us disrupting long time existing patterns & structures, the Digital Age, an age where relations and interaction are increasingly formed, driven & generated by individual sentiment and where effective “Opinion Mining” means success.

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