HI, YOU ARE...
VÄGT ACCELERATES YOU WITH
In need of an eye catching & effective design, a flashy visual, a solid visual identity or do you want your pitch or presentation to stand out not only in content but also in experience? Than you’re at the right place, I can provide you with concept visuals, logo’s, effective digital & printed presentations, printed & digital design solutions such as websites, posters or leaflets tailored to your brand or client’s brand identity. I believe every design should start to be developed from your content, needs & goals within a streamlined process. Wireframes and information flows have no secrets for me and if required I’m up to some user related research in order to improve your visual communication. I do understand different printing processes and the technical limitations of digital applications. Through the years I have delivered many different solutions for a wide range of B2B & B2C oriented brand communication challenges.
DIGITAL STRATEGIES & CAMPAIGNS
Looking for ways to increase your audience in social or other online channels, reach, brand awareness, engagement, sales or looking to smoothen interaction with your targets in ways you couldn’t dream? Want to increase the effect of your analogue efforts like printed media & fair booths with a digital touch allowing effect measurement? Than look no further, together we’ll determine the best strategy for your campaign or brand, the perfect balance between inbound & outbound, which channels are priority in order to reach your goals & targets or if you need fitting influencers. From within my experience as a designer & marketeer, my background in sales & research in scientific studies on human behavior in digital environments I can provide you with the fitting tactics to counter these challenges in an effective manner within your technical & budget boundaries.
BRAND IDENTITY & STRATEGY
Important, before we continue you may or not may know we’re talking the “full shabang” here in order to get you an effective long term solution. These solutions require a very intense preparation and execution according to a specific process / workflow. The expertise involved is that of different specialists like copywriters, strategists, PR specialists, art directors, DOP’s, developers, … I’m not a one man show, I can provide you with solutions within my expertise like visual identity & strategies, digital campaign strategies, service & product design. You don’t have any of those or are missing some key experts? I have a broad network of experienced freelance specialists which I worked with before, are up to the task and are ready to counter your challenges.
HOW TO GET VÄGT
FREELANCE PROJECT BASED
Don’t worry in order to get things done you won’t have to give me gallons of free coffee, the latest MacBook Pro or a desk with a spectacular view and a fussball table. I do provide project based ad-hoc solutions tailored to your needs. I work for you at an hourly rate or fixed price depending from your project’s requirements & specifics. Together we’ll determine the deadline, key moments for feedback and the road to your next campaign, website or print design is paved.
FREELANCE IN HOUSE
Is your planning stressed to the max, are you looking for some fresh new input or in dying need of some specific expertise? Need someone to operate faster as the speed of light within your organization? Then you’re looking for a In-House solution and I’m up to the task. For an extended or short period, I work at an hourly rate within your team, time frame and location. Let’s get together and see how I can enrich your team and work together within the vision of your organization.
You have all the development power in house, but you need clues on how to reach a certain goal, your are in need of a fresh vision or you’re just missing a specific experience and knowledge? I’m providing consultancy in digital strategy, product launches, interactive marketing and visual identity to a variety of brands. I’ve acted as an intermediate between international brands & foreign advertising agencies. So I’m up to your challenge and don’t worry, I provide consultancy at a reasonable hourly fee.
I’ll not be accepting any new freelance “in-house” assignments starting from 16 january 2017, as i’m fully booked for 2017. You can still contact me for project based & consultancy solutions!
WHO IS VÄGT
Research proves this works way better than any picture of myself ever would!
Hi, I’m Peter Vanagt
13 Years ago, fresh out of art college I started as an independent graphic designer and I founded eyce creative lab. My focus in these early years was entirely on graphic design, in web & print applications. Through these years I had the chance to learn a lot about printing processes and by working along with some talented developers generated a thorough understanding of basic, html, css & jvs. From in school I always had a great passion for good and original advertising, trying to incorporate these techniques into my daily work along all these years felt more & more natural and the right way in order to generate effective products.
In 2006 I was offered a chance to deliver a full campaign for a political party in the local elections, under my management I led a team of designers, photographers and the client to a successfull result, winning back 2 seats which got lost in the 2 earlier elections. Through the following years my passion for effective advertising & marketing evolved and became more and more prominent as I did work for own clients and freelance jobs in advertising agencies serving clients as Coca Cola & Danone on an international level.
In 2012 I was asked by a new player in the energy market on ways to improve their online display campaigns. After a small survey we enhanced the visual style of the displays making them more visual attractive & less textual. Results through A-B testing by the client proved our enhanced campaign was more effective. During the next 1,5 years I was asked to deliver whole quarterly display campaigns in the same visual iconic style, internal communication visuals & to deliver strategies on improving the company’s social audience and their experience. Together with the client’s marketing team we delivered two social media campaigns including printed media & linked to the online display campaigns increasing the audience from nearly non existing ( 300 FB followers ) to an effective 8.000 followers. All in all the online marketing team & the team of animators, designers & copywriters led by me its efforts made this client one of the strongest growers in the market with a staggering 60.000 new electric & gas connections.
In the years to come I kept on serving own clients with art direction & marketing related solutions & worked 1 year as a freelance art director, kicking off & supporting the visual department of one of the leading PR companies in Belgium.
From 2014 tot 2015 I’ve spend one year as a freelance sales executive for the animation division of one of the leading motion agencies in Belgium. During this period I did a lot of research on cold & warm sales techniques, marketing tactics & had an intensive period of many meetings with creative directors, marketing managers in a wide variety of markets. During this period I learned a lot about clients, sales and which tactics to follow in order to grow your market.
In 2015 I worked as a senior concept marketeer within a start-up digital agency, providing art direction for the designer, inspiring clients towards & developing effective online strategies for a wide range of small & big brands with success.
Today I combine all this gathered experience in this new approach under the name of VÄGT in order to provide you with working and effective solutions. Want to know more about my skills or do you have a specific question? Have a look at my personal statistics or drop me a line.